Strategic deal secured in collaboration with global songwriter Stephen Kirk
Strengthening music IP investment and value-up strategy to drive global expansion and portfolio diversification
Solidifying Beyond Music’s position as Asia’s leading music IP investment and data management company
Beyond Music (CEO Jinwoo Jo), Asia’s leading music intellectual properties (IPs) investment and data management company, has further cemented its presence in the global music IP market by adding one of K-pop’s most iconic tracks to its catalog. Through collaboration with Stephen Kirk, the company has acquired a copyright stake in “Butter,” the global hit song by BTS.
Since its establishment in 2021, Beyond Music has consistently enhanced the value of music IP through optimized licensing and value-up strategies based on proprietary data analysis system. To date, the company has closed over 100 large-scale music IP acquisitions both domestically and internationally, amassing a catalog of more than 35,000 copyrights including publishing and master rights, spanning from the 1990s to the present.
“Butter” is one of BTS’s signature tracks and a defining global K-pop anthem. Upon its release in May 2021, the song set multiple records, including:
- The highest number of YouTube views within 24 hours
- The most-streamed song in a single day on Spotify globally, earning a Guinness World Record
- Entry into Spotify’s prestigious “Billions Club,” underscoring its lasting streaming mega-success and global impact.
This acquisition marks a significant milestone in Beyond Music’s global expansion and its ongoing mission to enhance the value of music IP. It also represents the beginning of a broader initiative to honor and extend the musical legacies of Stephen Kirk and other world-renowned songwriters.
By securing a stake in "Butter," Beyond Music continues to strengthen its presence in the global music IP landscape, ensuring that both artistic integrity and sustainable investor returns remain at the core of its strategy.
“Acquiring a copyright stake in BTS’s global hit ‘Butter’ is a major step forward in our music IP investment and value-up strategy,” said Jinwoo Jo, CEO of Beyond Music. “We will continue to expand our presence in the global market through strategic acquisitions, portfolio diversification, and innovative monetization strategies, securing sustainable growth for years to come.
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About Beyond Music
Beyond Music is Asia’s leading music IP investment and data management company. Since its founding in 2021, the company has closed over 100 large-scale music IP acquisitions worldwide. Its extensive catalog comprises more than 35,000 copyrights including publishing and master rights solidifying its unique position in global music IP management. |
Strategic deal secured in collaboration with global songwriter Stephen Kirk
Strengthening music IP investment and value-up strategy to drive global expansion and portfolio diversification
Solidifying Beyond Music’s position as Asia’s leading music IP investment and data management company
Beyond Music (CEO Jinwoo Jo), Asia’s leading music intellectual properties (IPs) investment and data management company, has further cemented its presence in the global music IP market by adding one of K-pop’s most iconic tracks to its catalog. Through collaboration with Stephen Kirk, the company has acquired a copyright stake in “Butter,” the global hit song by BTS.
Since its establishment in 2021, Beyond Music has consistently enhanced the value of music IP through optimized licensing and value-up strategies based on proprietary data analysis system. To date, the company has closed over 100 large-scale music IP acquisitions both domestically and internationally, amassing a catalog of more than 35,000 copyrights including publishing and master rights, spanning from the 1990s to the present.
“Butter” is one of BTS’s signature tracks and a defining global K-pop anthem. Upon its release in May 2021, the song set multiple records, including:
This acquisition marks a significant milestone in Beyond Music’s global expansion and its ongoing mission to enhance the value of music IP. It also represents the beginning of a broader initiative to honor and extend the musical legacies of Stephen Kirk and other world-renowned songwriters.
By securing a stake in "Butter," Beyond Music continues to strengthen its presence in the global music IP landscape, ensuring that both artistic integrity and sustainable investor returns remain at the core of its strategy.
“Acquiring a copyright stake in BTS’s global hit ‘Butter’ is a major step forward in our music IP investment and value-up strategy,” said Jinwoo Jo, CEO of Beyond Music. “We will continue to expand our presence in the global market through strategic acquisitions, portfolio diversification, and innovative monetization strategies, securing sustainable growth for years to come.
###
About Beyond Music
Beyond Music is Asia’s leading music IP investment and data management company. Since its founding in 2021, the company has closed over 100 large-scale music IP acquisitions worldwide. Its extensive catalog comprises more than 35,000 copyrights including publishing and master rights solidifying its unique position in global music IP management.